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MASSIMO OSTI THE ITALIAN SPORTSWEAR ENGINEER, AND THE REBIRTH OF HIS C.P. COMPANY

PHOTOGRAPHY: KEVIN WILSON

TEXT: KEVIN WILSON

Parents, coaches, and teachers tell us time & time again: Practice makes perfect. If you have yet to hear this, please take a few notes from Massimo Osti; the mastermind behind C. P. Company. Named after the factory where one of Massimo’s favorite comic strip characters worked at, Chester Perry Company aka C.P. Company was formed in 1971.

While Massimo still working as a graphic designer, he drew a lot of inspiration from pop art, posters, and different forms of advertisements used within his field. In the midst of producing his own garments for his company Massimo slowly started to experiment with what we know him for today; garment dying. Even though he isn’t the originator of garment dying, he was the first to use it with a different style of fabric and a new method.

PRACTICE MAKES PERFECT

Fast forward to 2019, C.P. Company has reemerged as a sportswear powerhouse while collaborating with Adidas & Parra. The brand recently opened a new factory that advances garment dying techniques and continues to develop new outerwear techniques.

As for Osti, he has since sold his stake in C.P. Company…but has gone on to found other brands including Stone island. Massimo Osti’s legacy continues through the brands he left behind and his enduring hunger to push sportswear in new interesting directions.

SWEATSHIRT
$180.00$150.00
OVERSHIRT
$450.00$350.00
OVERSHIRT
$398.00$300.00
MEDIUM JACKET
$650.00$525.00
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