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MARNI:

THE NEW LUXURY

PHOTOGRAPHY: KEVIN WILSON

TEXT: WILL SHARP

Marni, the cult Italian Contemporary/Luxury fashion label has something to say. As every brand with the luxury umbrella panders to the new streetwear customer, Marni explores a different side of fashion: fit, fabrics, and emotions. For their SS20 collection, Marni explores the concept of sustainability.  They mix their now famous mis-proportioned pants and shirts with new iterations of hand painted button downs. The collection evokes a feeling, a freedom of expression, a feeling of joy.  Their freedom of expression is tangible. Marni has figured how to put the fun back in luxury without pandering to immediate internet trends.

"Their freedom of expression is tangible".

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