Ask any American and they will tell you the Swiss are famous for their chocolate, their banks, and their watches. As shallow as it sounds, they are partly right. What sets them apart is their impeccable engineering, sophistication, tradition, and attention to the details we may never see. Those hundreds of watch parts you never see or really appreciate, combine to make a watch that will last generations of a family tree. This ethos is what birthed ON, the Swiss shoe company that brings "Swiss engineering" to footwear.