Nike is a major American sportswear and footwear company, based in Portland, Oregon. The Nike legacy began in 1964, when track athlete Philip Knight and his coach Bill Bowerman set up a small business importing Japanese running shoes under the name Blue Ribbon Sports. Nike sponsors and collaborates with a diverse range of high-profile athletes and sports teams on a global level, with the highly recognized trademarks of "Just Do It" and the Swoosh logo. Nike is the world's biggest supplier of sportswear and footwear.