Owner Jun Takahashi said in a previous interview that his brand Undercover is "Strange and Beautiful" and the brand is exactly that. Sometimes familiar, sometimes far, sometimes understandable, sometimes distant. Founded in 1990 Takahashi brought together his love for punk music, fashion and film to bring a brand that pushes the idea of where we believe design can go. Over time, the brand has never lost momentum and has collaborated with many major brands (Nike, Supreme, Converse, Valentino, etc), won countless awards and been loved worldwide.
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