Billionaire Boys Club

Brainchild of music + style icon Pharrell Williams and pioneering Japanese streetwear designer Nigo, Billionaire Boys Club has continued to amass a loyal following since its 2005 inception. With deep roots extending through music, design, and alternative youth culture, BBC remains faithful to its aspirational motto: “Wealth is of the heart and mind, not the pocket.” The menswear brand prizes knowledge, originality, and individuality, an ethos evident in their deft fusion of street style and skate culture and hip-hop aesthetics.